We have to understand your users, and what they're trying to do.
Nothing takes the place of research here – we can't rely on intuition or shouting opinions.
If we don't get this right, I can write all the fine words you like but they won't work.
Keep the information coming in: analytics, feedback forms, more research.
We need to know what works, and what doesn't work. Then we can fix it.
It's not just writing for screenreaders - content should work for everyone, whatever their situation.
Clarity and plain English get us some of the way, but let's look at image captioning, link writing, inclusive language – everything.
Writing some questions, error messages and a bit of guidance is not enough.